Ah, the “Walk of Shame.” Never done it myself, but it’s a common enough thing in a college town. It’s usually preceded by a night of heavy drinking, followed by going home with someone and then waking up next to that person and realizing it’s time to go home.

This is where the walking part comes in. Typically, girls and guys making these treks back to their apartment or dorms are disheveled and might only have part of their previous nights outfit. Sometimes their place is close-by, or they’re too embarrassed to hail a cab.

While some people may think this phenomenon as shameful, one young entrepreneur saw a business opportunity.

University of Michigan senior Kellyann Wargo started the Walk of Shame Shuttle which, as the business’ flyer notes, provides the customer with transportation to anywhere in Ann Arbor, complete with a free bottle of water, a Plan B coupon and, perhaps best of all, no judgment. All for the totally reasonable price of $5.

Wargo told Bro Bible that she decided to start the business because she was essentially doing it for free anyway.

“I have a particularly friendly roommate (Amanda) who takes advantage of my access to the mom van I [sic] that I drive— I have it for work,” Wargo told the site. “She always texts me to pick her up in the morning and then I make her buy me McDonalds for payment.

“She suggested I make a business out of it because she, like many girls, doesn’t want to call a taxi that takes forever and is usually some sort of father figure, middle aged man, driver.”

So if you live in Ann Arbor and don’t feel like hoofing it home on Sunday morning, give the Walk of Shame Shuttle a call.